In a 2010 Business Week article, Threadless: From Clicks to Bricks, the founder and CEO Jake Nickelly was asked why they decided to transition from being a completely online business to a brick-and-mortar retail business as well.
His answer struck me–and not because it’s a sound business strategy, because its not. But because it underscores a valid reason for doing business in the first place. He said, “We really had no good reason to open a store. It just seemed like a fun thing to do.”
That’s something I needed to hear right now.
Business should be something that’s fun to do.
I mean really, as entrepreneurs, why make the sacrifices we make if it isn’t fun?